Back in March of this year I ran 4 miles every 4 hours for 48 hours, the 4x4x48 challenge. It is a challenge that takes place annually and was devised by David Goggins. David is an ultra- athlete, ex-Navy SEAL and author. I first heard about David when I read a book called Living with a SEAL, which is the story if a multimillionaire that hires David to live with him for a month and train him.

Having successfully completed his running challenge I was recommended to his most current book, Can’t Hurt Me. I listened to it on Audible and it was an amazing listen. The additional benefit of the audio book was that as each section was narrated there was a discussion with David about that section. I don’t think this book is for everyone, I can imagine that you either love it or hate it. In short, it’s the story of David’s life and career and the lessons he learnt along the way.

Here are three things I took from the book:

The 40% rule

David describes the link between your inner voice telling you that you need to stop and the fact that he believes at that point you are only 40% done. In other words, there is an additional 60% to go! When I am doing something, I keep reminding myself that when my inner voice tells me I am tired, can’t run any further, can’t find that superstar candidate for my Client I’m only 40% through the journey.

The Cookie Jar

This is an interested one! David describes hard events that you have worked through as experiences that you store in a cookie jar and go back to when you face other challenges. When I wake up at 5 in the morning to go for a run and I am tired and aching I recall the 4x4x48 challenge, when I woke up every 4 hours to run and I completed it. As soon as I refer to this previous challenge I get out of bed and go on the run. Its good for me to remind myself of previous challenges, how I succeeded and that the current challenge is no different

The Accountability mirror

Here David suggests that you keep yourself completely accountable by writing down goals and looking at yourself in the mirror each day to remind yourself of what you are aiming for. Its very easy to lose focus and accountability for goals whether its in work or outside. Hybrid working, with all its benefits can certainly expose those that struggle with accountability. The first two points above really help me push on and by reminding myself of my goals (short and long term) and facing myself in the mirror I feel more accountable.

It was a very interesting listen and there were many things that I took from it. I like to challenge myself, try new things and work hard to become better. My mind tells me I am done a lot but the 40% rule keeps me going. I am very glad that I have overcome many challenges in life and that the cookie jar is full of events to recall and draw from.

If you have read this book, what did you take from it?