With a shortage of candidates and a high volume of jobs, it is important to ensure you are engaging with candidates in the best possible way. Good candidates are often contacted by several recruiters on a weekly basis, so it is important to make a good impression, not only from the get go, but throughout the whole process.

As my candidate approach is mostly through headhunting, I have experienced the importance of getting the brand awareness right from the beginning. I have received much higher response rates from candidates who have had a detailed job description from the very first contact. It is important for them to understand how the possible role will benefit them to attract their attention.

A recent article I read advised that 65% of candidates lose interest in the job opening after a negative experience during the process. A lack of communication can cause you to lose a lot of talented candidates. It is important for the candidate to know you care and this can be done through ensuring they understand the process and providing feedback at every stage.

From experience I have recognized that it is important to have a good relationship with all candidates even if they are unsuccessful. Candidates appreciate all feedback, even if it’s not what they were hoping for. I found great suggestions in the article to help improve candidate engagement which I will use to grow my candidate pool.