Just before Christmas I interviewed Dr Penny Trayner as part of the 5 mins with series. Dr Penny is a very experienced clinical neuropsychologist, runs her own private practice and is very technology savvy. We’ve all seen, and probably experienced, a big shift in the way healthcare professionals engage with us, particularly through phone and video consultations. Technology has also evolved and been implemented in many healthcare settings including robotics, virtual reality, artificial intelligence, and digital transformation generally.
I have spoken with many C-level technology executives around digital transformation in healthcare but my conversation with Dr Penny gave me the opportunity to hear first-hand how things have changed from the Clinical perspective.
We discussed the changes in how she is engaging with her service users, what its like to treat her service users without face to face appointments and how the service users themselves have received this big shift. To put this in context, prior to COVID 90% of service users were seen face to face and only 10% via video calls. Today this is the complete opposite with 90% conducted by video and 10% face to face.
I have had many conversations with Dr Penny around emerging technologies in her field of Neuropsychology and articles I shared. We looked at many of these technologies, discussing how VR can help in her treatment plans and what she feels is the next technology most likely to be utilised.
As with many C-level appointments, the need for experience extends way beyond the domain knowledge to competency in areas like strategy, P&L, commercial and outward facing duties and also technology. The role of Clinical Director is now as much about clinical knowledge as it is the non-clinical and more commercial duties. We talked about the changing profile of a Clinical Director and the growing importance of a good relationship with the C-level technology executive.
It’s very interesting to hear how the enforced digital transformation of 2020 has changed things for clinical professionals. I hope you enjoy the full interview below.