A global pandemic certainly wasn't on our agendas for 2020, I dont think any of us set out our strategy at the start of this year and included our whole workforce working remotely, video calls in our pyjamas and on a more serious not, the tough times we have had to endure. 

However as the year comes to a close, it gives us all a great opportunity to reflect. To look back with pride at how we have all dealt with what has been some of the toughest times that organisations have ever faced, and also look forward as shoots of recovery start to show, and there is light at the end of the tunnel. 

I remember in my first ever role, my boss telling me sometimes when something isn't working the best thing to do is stop the car, give it a service and this means you can move forward at twice the speed. Covid has in a way forced us all to stop the car and give it a service. From the many conversations I have had with organisations over the past few months there is a real trend of organisations utilising the industrial revolution to shape their bounceback strategy. 

The increasingly blurred lines between Information Technology (IT) and Operating Technology (OT) are offering organisations the opportunity to monetize their data, making them more efficient, more creative and opening the doors to new markets such as Edge Computing. Technology leaders globally are all scrambling to be the leader but one area to consider is talent. 

The fourth industrial revolution presents a massive opportunity to organisations, but to truly take advantage it is important that businesses attract the talent to really take advantage. That might be Data Scientists, AI engineers or sales leaders that understand the importance of solution selling to maximise opportunity. 

One of the most important things in attracting talent in this space is to have a clear understanding of what you are trying to achieve, and be able to paint a clear picture as to how they can help you to achieve this. This is critical to attract the best talent in a time where market conditions mean many are actively avoiding risk. 

It is so promising to see so many organisations globally with strong strategies in place to achieve a strong bounce back. No doubt, things will keep evolving over the coming months.