At Collingwood, we don't measure our success in terms of the fees we generate but rather on the level of repeat business we secure, referrals we gain from happy clients, delivering our assignments right first time and the retention levels our clients enjoy due to the calibre we introduce to them. Our strategy and company culture are to keep our client’s best interests at the heart of everything that we do. Our company values are embedded into the experience we provide our clients with.
Accountability - Holding ourselves accountable means believing in our clients’ businesses. We offer an in-depth view of the talent landscape, helping our clients to make informed decisions and expand their talent horizons.
Listening - By actively listening to our clients and candidates, we’re able to add value and share industry insights as standard. Our integrity means we put clients’ interests before our own.
Innovation - We know we need to constantly strive for innovation and we’re enthusiastic early adopters. Our solutions are aimed at removing the barriers to growth and accelerating performance by providing truly bespoke, collaborative and successful solutions based on our expertise.
Integrity - We recognised that getting great results and the best long-term outcomes for everyone (candidates and clients) meant working with companies who share the same values as we do. Collingwood’s reputation for having a moral compass has built a great divide between us and transactional recruitment agencies, into one where clients relish long-term partnerships built on trust, honesty, integrity and look to us as an extension to their business.
Our top tips for creating a clear client strategy are:
- Listen to your clients - by doing so you can add real value to your offering, creating bespoke solutions to their individual problems and work in collaboration on future projects
- Encourage feedback - this can help you ascertain what is truly working and what can be improved upon within your business
- Make every interaction count - be available to your clients, treat them how you like to be treated, be honest with them and build strong relationships with them to ensure future success
- Employ the right people and treat them well - employees who look forward to their working day, believe in the business that they work for and have the same values that you do, will naturally take pride in a job well done and will treat their clients accordingly
Organisations should consider moving away from viewing their customers as clicks and conversions, and start thinking about them as unique, with their own needs and preferences. Only by understanding customers on an individual level can marketers really build engagement and provide the most tailored, relevant and contextually aware content, utilising already-demonstrated intent to meet customer expectations.