A large part of my role involves speaking with HR Directors and Managers within the building products industry.

A common theme discussed is driving a more forward thinking, inclusive culture.  Sadly our industry has a reputation for not being the quickest at adopting new practices and driving improvements.

One company who have successfully driven a fresh approach to values and purpose is VEKA UK, the worlds largest uPVC extrusion business.

I recently met the lady who drove this campaign and it is well worth a read...