A large part of my role involves speaking with HR Directors and Managers within the building products industry.
A common theme discussed is driving a more forward thinking, inclusive culture. Sadly our industry has a reputation for not being the quickest at adopting new practices and driving improvements.
One company who have successfully driven a fresh approach to values and purpose is VEKA UK, the worlds largest uPVC extrusion business.
I recently met the lady who drove this campaign and it is well worth a read...
Driven by the businesses Head of HR, Gabriela Hammond, VEKA UK has been through a complete employer branding exercise. Many businesses have been through similar, but it struck Mark how well the senior team had gained the buy in of all staff. Additionally, he was impressed with how they effectively reinforced these behaviours with the 380 existing staff and used them when assessing suitability of new recruits.
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