Having spent the majority of my career in cultural transformation in a digital world, I would agree with this article, although the heading is misleading. In any transformation, it is the balance of the strategic, the systems and the cultural drivers. It's like a three legged stool, without the same emphasis on all three areas, and an aligned approach to them, the stool is useless.  Yet the approach to change in these areas is different. How many change programmes have you been involved in where design has been balanced between each three elements from the beginning? Organisations must invest in an overall digital strategy, structure and culture that reaches everyone in the organisation - this will be your catalyst to transformation.