A bit of a negative title, in actual fact this is a good article and worth a read but it does raise an issue in my mind that must be dealt with before putting a strategy planning process in place, and that is - are your exec team the right ones to make strategic decisions?
Now I don't mean go and wield the knife, what I mean is have you created a board room that works effectively together to create new strategies?
As this article suggests a process for enabling strategic change is a great idea but if your most senior execs can't work effectively together the process will only deliver a compromised strategy.
My suggestion is if you are frustrated with the current process of strategic planning, before you change it do some investigation into the skills and the limitations of the exec team - it could be the process is fine it is the people that need development.
Making a strategy without knowing your process is like sailing without a compass. You are setting yourself up for a long, stressful journey. Even worse, if you eventually reach your destination, you may not realize that you’re in the right place