'Who here has heard of GDPR? For those of you with your hands down, I'm about to ruin your day' - so says Guy Rubin, founder and CEO at Ebsta at today's Marketing within the Recruitment Sector event.

Indeed, GDPR which comes into effect next May, will be sure to put a spanner in many recruiters' plans. As he summarizes, the legal requirements include:

  • explicit and continuous consent from data owners*
  • right to be forgotten 
  • maintain an audit trail (what legitimate source you acquired the data from)
  • adhere to 'data minimization' protocols (once data has been used for specific purpose, it must be purged)
  • do not contact contacts that haven't opted in after May 2018

*Data includes things like names, emails, phone numbers etc

With hefty fines (€20 million or 4% of annual global turnover), this is something all recruiters need to worry about yesterday.

If you'd like to know more about GDPR and how to become compliant we are organizing an event on digital privacy in the B2B sector on 4th April.