A great article highlighting that Talent Attraction should be a critical strand of any company's strategy and yet it receives very little time, attention or indeed interest from Boards!
It is definitely improving but recruitment is still seen by the majority as a necessary evil, a cost not an investment and usually in reaction to a need that has cropped up in your business today. Rarely does it receive much proactive thought nor strategic planning.
Unless you have a clear Talent Attraction strategy that is constantly nurturing, educating and communicating with your target audience (the top talent you would love to employ) then a reactive recruitment campaign is likely to leave you with individuals who are looking for a new job at that point in time and they may not necessarily be the best ones to accelerate the performance of your organisation.
It’s a well worn phrase that ‘people are your greatest asset’, and it usually relates to how we look after and nurture our employees. But what about before then… before they are an employee. Why should it matter, whether they are an employee or not? When we say people are our greatest asset, we also imply that they drive the success and failure of our business. That very conference in September I referred to previously made this point, that the CEO’s greatest obstacle to growth, is the recruitment and retention of great people. Yet rarely at c-suite level, do we consider who those great people are, and how we aim to attract them to our business.