CEOs and executives often struggle to stay in the helicopter and view from a macro rather than a micro level. The skill is in knowing when to zoom in and when to zoom back out. There are some great tips in here on how to do just that:
So, what are these big strategic questions that leaders aren’t spending enough time on or aren’t answering in a sufficiently clear or disciplined way? They are questions about: why the organization exists and what its purpose is what it offers (and does not offer) its customers, and how and why this offer delivers value to these customers what this produces for the business and for shareholders — the critical outcome metrics by which the organization will be judged how the people within the organization will behave — toward customers, other stakeholders, and eachother I don’t know many leaders who say they don’t think these questions are important. But I know lots of leaders who don’t spend enough time answering them, and more who don’t answer them with sufficient clarity so their people can then get on with delivering the answers.