A great summary of how the world of talent attraction or recruitment marketing has changed in this Digital Era.

I remember the days before the internet when all we had was very expensive advertising in our national or specialist industry media. Candidates even knew the days that each media would carry its job adverts and so a captive audience was there to be communicated with.

The digital solutions available today do feel like a "spray and pray" strategy and can be very expensive if not enough creative thought is invested.

This is why Collingwood has built our reputation as proactive Headhunters, we don't gamble with our clients' money and out approach can guarantee that we entice the Leaders they really want in their businesses.

Lots of food for thought!!