A great summary of how the world of talent attraction or recruitment marketing has changed in this Digital Era.
I remember the days before the internet when all we had was very expensive advertising in our national or specialist industry media. Candidates even knew the days that each media would carry its job adverts and so a captive audience was there to be communicated with.
The digital solutions available today do feel like a "spray and pray" strategy and can be very expensive if not enough creative thought is invested.
This is why Collingwood has built our reputation as proactive Headhunters, we don't gamble with our clients' money and out approach can guarantee that we entice the Leaders they really want in their businesses.
Lots of food for thought!!
I believe in the “why” before the “how.” The “why” in this conversation is why it seems that everything has changed in talent sourcing? The tried and true doesn’t seem to work. For example, creating a job description that presents a “challenging opportunity with a world class organization” does not generate the advertising traffic we expect. Those talent sourcing hacks that were so incredibly precise just don’t bring back the same results. That email that always gets the prospects’ attention and creates the initial conversations result in only silence. Finally, gone are the days that we can fill the prospects heads with all sorts of puff pieces or PR articles advocating our employment brand. In simplistic terms, the social revolution that ushered in the digital era has been very disruptive to talent acquisition.