Decision making is often one of the key themes we work on during executive coaching. The more senior you get, the more impact your decisions carry. This article sets out 4 main guidelines on how to make better decisions. We all have preferences on how we like to make decisions, and often our preferences are influenced by context and environment. So whether you prefer to make decisions based on data and research, or look and feel, or whether you are naturally a laser, critical or strategic thinker, these guidelines can apply to you.