It is amazing how many more of us are aware of our "why / purpose". Why we want to jump out of bed every Monday morning. And yet, so many companies either don't know their own purpose or fail to communicate it to the outside world. We have written a white paper on the impact having a Purpose has on the performance of organisations. If companies recruit new employees aligned to this, their vision and core values then the acceleration of performance increases dramatically.
Securing great employees is hard enough but unless you develop an attraction strategy relevant to what individuals want from their next employer, then you are making it even tougher for yourself!
Companies are missing out on top tier talent by not promoting their values to prospective candidates, according to a report by LinkedIn. The report, entitled LinkedIn’s global HR survey, found that sharing an organisation’s purpose is now critical to more than half of UK professionals (52%) when considering accepting a job offer, and even more so for younger workers (56% of 16-24 year olds). However, despite these figures, the report found that only a small number of UK employers are currently promoting their organisation’s values when advertising roles to potential new recruits. 36% of the HR and recruiting professionals that were surveyed said that their values are missing from their company’s official website – 77% claimed they don’t even mention them on their firm’s LinkedIn page.