It is amazing how many more of us are aware of our "why / purpose".  Why we want to jump out of bed every Monday morning. And yet, so many companies either don't know their own purpose or fail to communicate it to the outside world. We have written a white paper on the impact having a Purpose has on the performance of organisations. If companies recruit new employees aligned to this, their vision and core values then the acceleration of performance increases dramatically.

Securing great employees is hard enough but unless you develop an attraction strategy relevant to what individuals want from their next employer, then you are making it even tougher for yourself!