Convenience still seems to be a key driver in market and customer trends in the food sector. Frozen food has come on a long way over the years. Innovation will be key to growing the market, so it will be interesting to see what ideas are put on the table.
Food manufacturers face an £8bn plus opportunity to target the frozen food market, according to a new report from the British Frozen Food Federation (BFF). Its new report – Frozen Food Report II – estimated the current value of the British frozen food market at £8.13bn. That included retail sales of £3.73bn and foodservice sales of £2.4M. Retail sales were predicted to grow at between 1% and 2% over the next five years, driven by innovation and demand for convenience. Foodservice sales of frozen food were predicted to grow at more than 2%, reflecting the nation’s increasingly buoyant eating out sector.