There is a lot of information being circulated about Employer Branding but what is it and how can it affect your Talent Attraction strategy?

Here is a simple and concise article to enlighten you and give you some good tips on what to do.

As recruiters, we have seen first hand the impact an Employer Brand can have on a recruitment campaign both positive and negative. Furthermore, Employer Branding should NOT be seen as marketing. It must be authentic and reflect what it really is like to work in your business. If it is false then you may be able to attract talent but retaining them will be a more difficult challenge!!