Candidate experience is something that 99.9% of all organisations are bad at. When did you last consider the experience you are giving candidates who are involved in your recruitment process in the same way as the customers you want to spend money with your organisation?

The investment you make in your Brand is not just about providing your paying customers with an outstanding experience of your company but really all that you come into contact with and that should certainly include candidates.

Word of mouth is a very powerful marketing medium and as Headhunters we know only too well how passive candidates work and seek approval from their network about potential employers, A negative Employer Brand can be very damaging and could certainly provide a huge barrier to you luring the high calibre you need to deliver your business vision.