I know there will be deep sighs and eye-rolling amongst some of you as you read this title, but why?  

Is it because creating and preserving the right company culture is one of the hardest things a business has to do (impossible perhaps?), particularly if your business is growing, ambitious, and as a result constantly changing.  

'Culture stems from the top' states Gary Vaynerchuk, CEO of Vayner Media and here he provides an interesting, but very honest appraisal of his efforts to build a human-based company.