Having sat in on two seminars at the UK Construction Week and Ecobuild on the subject, it was interesting to read the below reflection by Head of BIM at Assa Abloy Andy Stolworthy.

I have heard from both the services side, through large D&B Contractors, and building product manufacturers on the subject.  Challenges have ran throughout its introduction, getting qualified people in-house, to making sure your product is "BIM proof".  

Aside from being a reference tool for all working on a project, it's interesting to read how Assa are adopting the technology to maximise opportunities. Value engineering is a phrase that has become prevalent throughout the industry, with manufactures keen to offer a full solution, thus preserving and maximising margins.