I recently recruited a new VP Sales & Marketing, EMEA for a $2.5 billion US client. Relevant to this article about the lack of trust employees have for their leaders was the process the successful candidate wanted to go through to satisfy himself that he was joining the right business.

The products, customers etc... were of no interest to him nor was historical success or short-term objectives. What was vitally important was access to the leadership team, understanding their vision, values and if they truly empowered their teams to achieve success. He wanted to see the whites of their eyes to establish if he trusted them and indeed felt motivated and engaged to work for them.

I have partnered this client for over 11 years and I am proud to say their employer branding activities welcome this approach with open arms. They are a very transparent organisation all the way to the CEO and definitely on a personal level.