The biscuit market is worth £2.5bn. But with such a strong emphasis on healthy eating and snacking can the biscuit market achieve growth? According to United Biscuits there is a £500m opportunity that can be opened up by 2020. 

United Biscuits category report share some interesting findings and opinions.

Key areas include:

1. Making a meal of it 2. On the go3. Fun times together4. Dayimte break5. Better for us6. From me to you7. Simplify and inspire