Need to crack a problem, come up with a creative idea or innovative solution. Then why not have a brainstorming session. Get as many people involved as possible and surely from of all the ideas generated an answer will be found. 

Not necessarily states Tomas Chamorro-Premuzice, CEO of Hogan Assessment Systems. He offers 4 reasons why brainstorming doesn't work and in this money talk broadcast, he suggests some useful tips for idea generation.