Interesting read on how digital technology will continue to adapt and develop and the impact it will have on the consumer market. The VR aspect looks interesting, with 2.5m headsets and 10 million games likely to be sold this year.
Deloitte identified the following six trends for 2016:
1) Cognitive technology to drive a customer experience revolution
2) VR niche for consumers but big for business
3) Connectivity to get an upgrade?
4) Touch payments to drive m-commerce growth?
5) Mobile first?
6) Photo sharing: Commerce to finally go social?
How can businesses make the most of the digital revolution? Deloitte's Digital Predictions 2016 look to identify this From cognitive technology to touch commerce and photo-sharing, digital advances are fundamentally reshaping and revolutionising relationships between consumers and companies. The main driving forces behind the consumer market’s digital revolution are: Rising device ownership; 76 percent of UK consumers now own a smartphone and 60 percent have access to a tablet Quicker connectivity speeds, with more consumers adopting 4G services, fast fixed-line broadband and smart appliances. Changing consumer behaviour, with individuals keen to engage with brands on social media and access services at the touch of a button. Six top digital trends for 2016 Deloitte believe the following six trends will have the greatest disruptive impact on consumer relationships this year: