Apart from disagreeing that Headhunters don't offer value to start-ups, I really like the range of ideas this article presents on how companies no one knows about can entice high calibre talent to their businesses.

SME's don't think they can have a strong Employer Brand but this article rightly puts forward the importance of storytelling to communicate a compelling reason for candidates to be interested in you. Demonstrating your clear vision, your purpose and the passion you have will ensure you attract individuals who align to your values and sought behaviours whilst also being "on the bus" from the day they join. Employing the right people from day one will accelerate performance and ensure your vision is achieved.