Apart from disagreeing that Headhunters don't offer value to start-ups, I really like the range of ideas this article presents on how companies no one knows about can entice high calibre talent to their businesses.
SME's don't think they can have a strong Employer Brand but this article rightly puts forward the importance of storytelling to communicate a compelling reason for candidates to be interested in you. Demonstrating your clear vision, your purpose and the passion you have will ensure you attract individuals who align to your values and sought behaviours whilst also being "on the bus" from the day they join. Employing the right people from day one will accelerate performance and ensure your vision is achieved.
Recruiting in today’s ultra-competitive job market is tough and success can often hinge on the team that you already have in place. Some sources suggest that in the start-up world the team is second only to timing when it comes to recruiting. The team is more important than the idea, the business model, and funding. The same can be said for established companies. Without great people, and continuously attracting new top talent, you’re sooner or later bound to fail. So whether you’re a founder of a startup, a young CEO, or a veteran leader, if you have big plans, you have one job: Put together the strongest team possible.