Great insight by Deloitte on their views of Christmas 2015 sales and trends. Ecommerce continues to grow with an increase of 8% YonY.
Christmas 2015 proved to be a difficult one for UK retail. A perfect storm of events lead to high levels of pre-Christmas discounting as the warmest December on record made it hard for clothing retailers to shift winter lines. Floods disrupted trading in the North of the UK and the terrorist attacks in Paris impacted footfall in major cities and shopping centres as consumers chose to stay at home and shop online. Retail sales for the month fell by 0.6%, the first December decline for over 20 years. Store sales fell by 1.5% as we witnessed a shift online with e-commerce rising by almost 8%. The growth of e-commerce continues to be driven by consumers shopping on mobile devices, with sales through mobile up by 40% year on year.