Without an effective sales strategy delivered by an effective sales team, I guess your business would be nowhere?
Recruiting sales people who will perform is a tough project and the recruitment process needs a lot of thought to ensure it allows you to identify the behaviours, culture match and core competencies that will ensure you secure an exceptional talent.
Of the 8 red flags that this article recommends you watch out for I totally concur with the following;
1. Alarm bells should sound when the candidate talks more than they listen.
2. Alarm bells should sound when the candidate only cares about sales numbers and not how they have achieved them. There needs to be substance behind the numbers.
3. Alarm bells should sound when a candidate is more concerned about the package on offer than the purpose, vision and values of your business. Mercenaries will damage your culture.
4. Alarm bells should sound when a candidate waffles and goes off on various tangents rather than answering a simple question. You don't need a politician!!
5. Alarm bells should sound when a candidate doesn't appear to play well with colleagues or in a team. You don't need mavericks or individuals only interested in their own welfare.
Just beware of recruiting a superstar sales person who may well bring you lots of revenue but will destroy your company's culture.
Hiring is one of the biggest challenges any organization faces. Once you've managed to narrow down a few promising resumes, you still need to conduct in-person interviews and find someone with the right combination of skills, experience and culture fit. For sales jobs in particular, it's important to train yourself to identify little things that might rule a candidate out. Remember, sales professionals are good at selling themselves, and you don't want to be blind to potential problems by an impressive resume and a charming smile.