Research shows that constant stimulation and focus can actually harm performance. Excessive focus can actually harm performance by draining energy and losing self-control. It is likely you will become more impulsive and less helpful, reducing collaboration and giving rise to inaccurate decision making.

So in a world where there is a constant fight for our attention, what can we do about it? 

Research shows that we create higher performance and positive habits when we move between focus and unfocus. This allows you to be more creative, collaborative, learn quicker, make better decisions and be more resilient.  Allowing yourself time in the day to daydream, to do a repetitive task, to go for a walk, to think from another's perspective, will all give your focus a break, and allow you to accelerate your performance.