Having spent the majority of my career in cultural transformation in a digital world, I would agree with this article, although the heading is misleading. In any transformation, it is the balance of the strategic, the systems and the cultural drivers. It's like a three legged stool, without the same emphasis on all three areas, and an aligned approach to them, the stool is useless. Yet the approach to change in these areas is different. How many change programmes have you been involved in where design has been balanced between each three elements from the beginning? Organisations must invest in an overall digital strategy, structure and culture that reaches everyone in the organisation - this will be your catalyst to transformation.
Cultural issues are seen as the number one barrier to digital transformation efforts within organisations, according to new research. A study from digital analyst Brian Solis and Capgemini has revealed that more than 60% of employees see corporate culture as the biggest issue for companies looking to undergo digital transformation - an increase of 7% compared to six years ago. Just 40% of senior executives stated that their businesseses have a digital culture, but an even lower percentage of ground-level employees agreed - just 27%, in fact. "Digital technologies can bring significant new value," said Capgemini's head of digital services and group executive committee member, Cyril Garcia, "but organisations will only unlock that potential if they have the right sustainable digital culture ingrained and in place."