It's no surprise that 2/3 of all change programmes fail. People generally dislike change, especially if it is out of their control. When our environment changes people feel threatened and no amount of logic and rationale will overcome emotion driven fear.

Understanding how this fear can be alleviated can increase ROI by 28:1. Whether the roots of your transformation are digital, regulatory, procedural, structural... ignore the behavioural and cultural impact at your peril. The winners no longer have the best strategy, they have the best execution strategy.