Ever heard these words "we just need to make it happen"?
I have and what follows is either some head scratching or some (sometimes heated) discussions and often compromised results.
The problem is these kind of conversations have knock on effects, as leaders they compromise our position and credibility and as a worker trying to execute badly thought out strategies can be very disengaging, frustrating and indeed make people move on.
Coming up with new strategy often involves some real 'can do' thinking but also should include some 'can't do' thinking - if it doesn't that is when we hear the line above.
Strategic choices need to be made with execution in mind, and before any strategy is announced the execution needs to be planned out.
A good idea delivered badly does not generate a good result.
What, then, is execution? I define the term as the decisions and activities you undertake in order to turn your implemented strategy into commercial success. To achieve “execution excellence” is to realize the best possible results a strategy and its implementation will allow.