It is so true that companies work very hard to define their Values and Culture and then spend the rest of the time imposing it from the top down. This article presents some interesting ideas around creating a dynamic culture, encouraging and empowering employees to be constantly looking to challenge the status quo, one another and strive for innovation and best practice at all times. The author believes that this can be achieved by nurturing communities within your business rather than a company wide culture.

I haven't seen this approach at all in the companies Collingwood partners as the large majority invest heavily in a company wide Vision, set of Values and therefore culture.