This is our sweet spot; delivering change. Clients often come to us with well thought through, ambitious, exciting strategies. They know their business best and know where they want to go, but the problem is getting there and bringing everyone along with them. In a nutshell, their challenge is not about developing the strategy and knowing where they want to go, it's about knowing, with confidence, where they are now and what they need to do to get there. This is a great article which demonstrates how external support can help.
Because while strategy development and communication are about knowing something, strategy execution is about doing something. And the gap between what you know and what you do is often huge. Add in the necessity of having everyone acting in alignment with each other, and it gets even huger. The reason strategy execution is often glossed over by even the most astute strategy consultants is because primarily it’s not a strategy challenge. It’s a human behavior one. To deliver stellar results, people need to be hyperaligned and laser-focused on the highest-impact actions that will drive the organization’s most important outcomes.