Continuing with Collingwood’s '5 minutes with' blog series, Chris Barker, Collingwood’s FMCG Executive Search Consultant caught up with FMCG Commercial Director, James Langan. James has 15 yrs+ experience at Board level in PE / FTSE businesses including Tangerine Confectionery and Northern Foods.
Chris: Talk me through your background in senior leadership roles in FMCG. What product sectors/experiences have you enjoyed the most over the years? James: I have been fortunate to lead the sales, marketing and category teams for some great FMCG businesses. I have worked in a number of categories on both brand and own label including biscuits, confectionery, snacks, frozen and dairy. I have generally worked with “challenger” brands in declining markets. The businesses I have worked for have supplied a broad section of customers across all trade channels. A key focus of the last 10 years has been the level of change and challenges faced by suppliers. I have particularly enjoyed planning and successfully responding to these challenges whether that has been retailer or supplier mergers, cost inflation recovery, contract re-negotiations and general strategy changes.