Those consultancies which begin with the client need, not with a product, and put together a solution which drives value for that specific situation and context are those consultancies which will thrive going forward. This requires a strong stance from leadership both on the client and consultant side with the confidence to invest in a diverse and flexible portfolio to create the best solution for the client now and in the future.
A combination of digital disruption and the Global Financial Crisis would re-shape the strategy landscape of the 2010s. Disruptive innovation and business model innovation, the brainchild of Clayton Christensen at Harvard Business School would find its way into the agenda of corporate boardrooms and indeed the boardrooms of these strategy firms. Innovation consultancies like IDEO, Livework and Inventium would thrive. For the strategy consulting firms, they would see the re-entry of the Big Four as Deloitte acquired the troubled Monitor Group to form Monitor Deloitte and PwC acquired Booz & Company to form Strategy&. In response to the plethora of changes sweeping the industry, McKinsey & Company has established McKinsey Solutions, and Boston Consulting Group has recently established BCG Digital Ventures, demonstrating further segmentation of the evolving market.