HIgh calibre candidates have never been in such huge demand and yet I still frequently meet companies who have a recruitment process based on candidates queuing up to work for them! Recruitment processes are generally geared towards companies successfully recruiting their role (after which they move on) and very little consideration is given to treating candidates the way you would a prized customer who would share their positive or indeed negative experience with friends, family and their network. Delivering a poor candidate experience is a very risky strategy and feedback on it can be very damaging to your brand. Recruitment i NOT an isolated activity that no one will talk about and the availability of social media won't only stop future applications from your sought candidates but it could also stop people buying your products and services.

Think how you would like to be treated if you applied for a job - that is a good starting point when developing your recruitment strategy.