In 2017 retailers will continue to look to gain the 'edge' over their competitors when it comes to interacting with their customers or looking for the latest trends.
At a recent convention in the U.S. we were able to get a glimpse in to some of the ideas.
Trends around customisation, convenience, virtual reality and increasing online sales still seem to be high on the agenda.
Fancy a customised jumper within 45 mins, knitted in front of you? Or how about a virtual dressing room? How long will it be until 'cashless' stores with no checkouts will become the norm?
As shoppers spend more of their dollars online, the store is taking a cue from the web. At the National Retail Federation's annual convention in New York City this week, technology firms offered a peek at what consumers can expect to see in the stores of the future. While some of these innovations are being tested in real-world environments, others are merely a glimpse at what could be possible down the road. In both cases, they provide hints at the ways retailers are hoping to bring excitement back into their stores.