So, how did you do most of your shopping at Christmas? I imagine a lot online? When I was working in head office retail a few years back, online sales accounted for c20% of our total sales. With John Lewis now quoting 40% of total sales, how much will this continue to grow? 

There is an interesting comment in this article as well that a lot of click and collect customers were also still spending a considerable amount in store as well. So, this is another benefit of driving online sales. 

However, will shopping habits still outweigh convenience? Or will we see the share of online sales continue to grow?

Collingwood continue to be briefed to headhunt for commercial leaders with a strong emphasis on digital and multi-channel exposure. Everyone is looking for that 'edge' and online continues to provide that.