Working across many sectors I witness many different businesses with different priorities, values and cultures. Businesses place a great deal of value on and invest a great deal of time in developing a corporate identity, values, vision and strategic goals and rightly so, being able to differentiate yourself from competitors is a must and the power of purpose and direction are huge.

Culture change programmes are always interesting to be involved in, they are fluid things, very challenging and often a little painful for people to go through. Maybe the reason for this pain is that culture is often larger than an individual organisation and can guide whole industries. 

So how important is culture - in short - very, if a businesses culture could change for the better that should become as important a priority as the bottom line - they are often more closely linked than is comfortable to admit.