Have you started filling the cupboards yet for Christmas? Have you reserved your Christmas online delivery slot yet? Supermarkets will continue to be as hectic as ever by the look of these latest predictions.
It is also predicted that further growth is expected from the Discounters, as they continue to develop their 'premium' offering.
There continues to be a number of new trends in the market as well, with a strong 'continental' offering from the supermarkets.
What new flavours will you have on your Christmas table this year?...
The UK grocery market is set to experience a 1.2% growth over the festive period with shoppers set to spend around £20billion according to forecast figures from food and grocery research specialists IGD. Joanne Denney-Finch chief executive of IGD said: “Although our forecast indicates relatively modest growth, with overall prices lower than a year ago, this would represent a strong result for retailers and manufacturers. “We expect online shopping again to generate the fastest growth this festive period, with a predicted 9.3% uplift generating £1.2billion in sales.