With shoppers looking for that little extra treat at Christmas, the demand for premium own-label continues to rise, according to this recent report. 

Collingwood have worked with a number of premium / high end food manufacturers and distributors who have already taken advantage of this, with strong rises in profit margins. 

As consumers we are continuing to see an increase in continental imports and influence in our supermarkets. Competition for such products is also strong in the likes of Aldi and Lidl, with the other supermarkets following suit. 

Large Spanish ham's seem to be on trend this year for example. How many of you will be having one of these over the Christmas period?