It is now nearly 7 years since Kraft took over Cadbury. This insight is from a former Cadbury employee on how things have changed, most notably around the businesses values. This is certainly sad to see. As a consumer this has certainly stood out as well, with an ever widening product portfolio and a losing their heritage.
As a business, Collingwood are keen to align ourselves and work with businesses with similar values to our own.
Through our Leadership Consultancy, we are also now working with businesses the help define their own vision, values and culture. Partnering the Executive Board, we are able to ensure businesses implement change smoothly and with little disruption.
Through our Executive Search business, we wuild long term partnerships to not just provide quick fixes and a 'bum on a seat', but to ensure that all candidates and aligned to our clients long term vision and values.
In probably the best lecture of my MBA programme, my professor told us: “Don’t chase big salaries. Focus on working for a company which is aligned to your values.” So when I was offered a job with Cadbury five years later, I couldn’t have been happier. The company always knew it was part of something bigger, which is why its Quaker founders built houses around its factory in Bournville back in 1880. My job in auditing was to make sure Cadbury was meeting its commitments on promoting its products ethically, manufacturing them sustainably and looking after its own employees. From the factory in Bucharest to the office in Lima, all my colleagues around the world felt immense pride in what our company was doing to build a better world – as well as giving us the chocolate we loved