What a fantastic idea. It will be interesting to see if it is rolled out to further stores and if other retailers take note. Going out for their weekly shop is a key part of ensuring that people can still feel independent. Slow shopping is certainly at the other end of the spectrum compared to the fast paced consumer demands that we have today!
Sainsbury’s has become the first retailer to trail a “slow shopping” concept in efforts to cater to elderly and disabled customers. The supermarket chain’s Gosforth store in Newcastle- upon-Tyne has set aside one afternoon per week to run Slow Shopping, where people are greeted at the entrance to the store and a Sainsbury’s staff member is on hand to assist customers with their shopping.