Albeit focused on a survey done in The Middle East, these are interesting findings on the lack of proactive planning employers have in attracting high calibre professionals to join their businesses. It is another indication that employers only think about recruitment when someone leaves their organisation and they have a seat to fill. At this point far too many, in my humble opinion, take a knee jerk reaction and recruit the first half decent candidate who comes along because they are proactively already looking for a job. Even worse recruitment is seen as a cost and not an investment and the cheapest solution is sought.

There is a lot of research around to support the idea that Passive Candidates (those not proactively looking for a new role) will provide far more value to your business but you need to develop a robust candidate attraction strategy to let them know about your brilliant business and all the reasons their career would flourish if they joined you.

Employer Branding is a good place to start.....