There is a lot of information being circulated about Employer Branding but what is it and how can it affect your Talent Attraction strategy?
Here is a simple and concise article to enlighten you and give you some good tips on what to do.
As recruiters, we have seen first hand the impact an Employer Brand can have on a recruitment campaign both positive and negative. Furthermore, Employer Branding should NOT be seen as marketing. It must be authentic and reflect what it really is like to work in your business. If it is false then you may be able to attract talent but retaining them will be a more difficult challenge!!
LinkedIn have released the findings of their Winning Talent report today, which looked into the factors influencing people’s choices about where they want to work and central in their findings was the significance of a good employer brand. Their research has found that it is crucial that employers invest in their employer brand, as well as employee benefits, in order to attract the best talent and that a poor employer brand can actually cut the candidate pool in half. The study found that candidates are looking for much more than salary in a new job and therefore organisations need to pay just as much attention to how they are perceived as they do to the salary and benefits they offer potential employees.