Goood article highlighting that an effective and engaging recruitment process is absolutely a two way one. If you want to attract and retain the best individuals for your business then you need to plan and develop a recruitment strategy that will engage and inspire candidates. You need to be transparent and be prepared to share the vision of your business as high calibre candidates are not in it for the now but need to see a future for themselves.
An intuitive hiring principle is that a company's extraordinary outcome starts with its intake. This is easier said than done: the "best companies to work for" spend considerable time and resources refining and evolving their hiring capability precisely because of its criticality. These companies become hiring experts with an incredibly positive approach. Anything less than being an expert is avocational, casual, or amateur. This is a fine attitude for a hobby - as an approach to hiring it is incredibly negative. As a Founder CEO or hiring manager in a growth-stage company, you don't need to compete to be on a best company list--you are competing to ensure that your startup has a future. There are few decisions as important as deciding who to include in the team. How can you accomplish this with anything less than full, positive expertise?