So many start up or SME companies we meet believe they are not worthy to entice THE best and highest performing individuals to come and work for them. Far too many settle for second best.

More and more candidates are focused on finding an employer who has a strong purpose, vision, values and ultimately a culture that is right for them and will allow them to develop, grow and achieve their personal objectives.

This article is spot on that you should focus on shouting about your great culture to entice great people. You will be surprised how many highly performing individuals want to leave a "big boy" in favour of the right culture.