So many start up or SME companies we meet believe they are not worthy to entice THE best and highest performing individuals to come and work for them. Far too many settle for second best.
More and more candidates are focused on finding an employer who has a strong purpose, vision, values and ultimately a culture that is right for them and will allow them to develop, grow and achieve their personal objectives.
This article is spot on that you should focus on shouting about your great culture to entice great people. You will be surprised how many highly performing individuals want to leave a "big boy" in favour of the right culture.
To excel, startups need powerful hires who are experienced and innovative, but it’s hard to entice executive-level professionals to swap name-brand careers for something more obscure. At our company eLearningMind, we’ve successfully attracted an executive team made up of the best and brightest, despite the fact that our company is still in its relative infancy. We’ve learned that for executive-level employees, attractive compensation isn’t enough. They want more than just an executive-level paycheck. Instead, it’s about showcasing your company as a cultural vanguard. High-level professionals want to work for a company that aligns with their ideals and desire for work-life balance. Once we discovered that our company culture could act as a lure for experienced influencers, we streamlined our recruitment and hiring process so that it was completely centered around company culture.