Some great advice here on how to generate a strong audience of candidates who really want to work for your company. The basic rules apply to any level of recruitment as it is all about developing a strong, honest employer brand that high calibre individuals want to be associated with.
Too many companies take the opinion that they are fantastic and believe recruitment is all about picking the best candidates from an over populated tree. Too many still believe that they are in control and have candidates queing up to work for them. The answer to both these assumptions is WRONG!
Social media and an online presence are strategically critical for your business and not just at times you have vacancies to fill but it needs to be an integral part of your overall marketing campaign.
Storytelling is the latest route to Employer Branding and is well worth investigating.
Since then, I've worked for several small companies where budget was sometimes tight. I had jobs to fill and candidates to woo, but I didn't have a huge marketing spend to fuel the quest. Luckily, most candidates don't need a ton of pomp and circumstance in order to feel like a company cares about them, so there are many ways to improve recruitment efforts without spending a lot.