I know there will be deep sighs and eye-rolling amongst some of you as you read this title, but why?
Is it because creating and preserving the right company culture is one of the hardest things a business has to do (impossible perhaps?), particularly if your business is growing, ambitious, and as a result constantly changing.
'Culture stems from the top' states Gary Vaynerchuk, CEO of Vayner Media and here he provides an interesting, but very honest appraisal of his efforts to build a human-based company.
The problem with a lot of companies is that HR comes second to their bottom line. Not only is it not a priority, but most companies act as if their employees all have the same driving motivations for working there. But here’s the thing: You can’t put everybody in the same box—everyone is driven by different goals and aspirations. I recognize that my team of more than 600 people is driven by 600+ individuals who each have their own specific wants and needs. For example, I understand that some of my younger employees are motivated by money. I understand that others want a great work-life balance. I care about what they care about. Why? Because life’s a value exchange—when you care about your employees, it translates into value they can give back to your company.