What a fantastic article defining what a company purpose is and providing compelling reasons as to why it is so powerful for the success of your business.

Although successful since our inception in 2005, Collingwood's definition of success until 4 years ago was all around revenues and profits. We have always been a Values based business that cares passionately for our clients but until we defined our Purpose we really had nothing to measure or aspire to achieve.

Our Purpose of Strengthening Foundations, Accelerating Performance really has fundamentally changed our world. From the colleagues we attract to join our fantastic team, the clients we really align with and want to partner through to the exceptional service we deliver to them, none would be achievable without our strong Purpose.