What a fantastic article on how to successfully grow a business based on cultivating a strong company culture. I like the fact it comes from the heart and current experience of a CEO who is learning on his journey. No theoretical mumbo jumbo and as a business owner myself I can relate to and certainly see the value in everything Hank describes and believes in.
So many of our historical clients only focus on their revenue and profits and pay no attention or care to the culture they establish or the high attrition levels they suffer until the day they realise that their competitors do and their Employer Brands are so much stronger. By then it is too late.
We at Collingwood are on our own journey and by putting our employees at the forefront of our strategy, we have created something very special.
Culture is one of the most important aspects of our businesses. It is the pulse of the organization and drives our innovation and execution daily. But it’s becoming more challenging to create a great culture as entrepreneurs start to scale and include diverse personalities into their small tribes--their workforce. I have the privilege to serve as the CEO of a company whose tribe has grown over 500% in the past year. It got me thinking: how do we scale our culture as we grow our business? As the chief of this tribe, I realized that this is my job. I also wondered how others were doing it, and sat down with a few culture captains of fast-growing companies to examine how they are handling this growth in culture. I learned that amazing cultures are driven by culture captains: the CEOs.